5 Ways to Market Your New Salon and Increase Customer Retention

If you’ve recently opened a new salon, congratulations! You should feel incredibly proud of your accomplishment and excited to share your passion and expertise with new clients. Are you using a hair salon software that comes highly recommended by other salon owners? Getting acquainted with all the features is exciting. As you explore the possibilities it opens up for your business, here are five effective ways to market your salon and increase customer retention.

Foster Strong Client Relationships

Strong client relationships are the backbone of your salon business. To foster meaningful connections with your clients, focus on offering personalized service. Make them feel you are tailoring your services specifically to their hair needs and continue learning about their preferences and style.

By continually asking for feedback and actively listening to their responses, you can learn their preferences and demonstrate that you care about their hair care needs. This will also allow you to recommend new hairstyles or products based on their tastes.

Start a Loyalty Program

A loyalty program is an excellent way to offer discounts, exclusive offers, or priority booking for your loyal clients. You can use your software for hair salons to set up a client loyalty program and add clients who want to join. With every visit to your salon, they get rewarded with loyalty points, and they can redeem their points for salon services and purchases.

Automatically Send Review Requests

Regular feedback about your salon’s atmosphere and services allows you to improve the overall experience at your business. With your specialty software for salons, you can automatically send your clients review requests to prompt them to leave feedback. This way, you can gather client opinions to see what you are doing well and what you can improve at your salon. The more positive reviews you obtain and publish, the more likely people will be to visit your salon and keep coming back once they do.

Continually Improve Your Salon Experience

There are several ways to improve the salon experience for your clients. You can improve your customer service features by including automatic text and email appointment reminders, staying up to date with the latest haircare products and services, and researching other salons to see what they do well.

Sometimes, even the smallest details can improve your client experience, too. How you decorate your salon, the music you play, and whether you offer your clients coffee, tea, or water during their appointment can all be small gestures that make a big difference to their overall salon experience.

Offer Special Promotions and Discounts

Special promotions and discounts are great ways to market your salon to new clients. To attract more clients, you can consider offering special promotions like first-time client specials, referral discounts, birthday discounts, ‘buy one get one’ deals, or complimentary add-on services when they purchase specific treatments. To retain clients over time, you can also sell packages for multiple cuts or color treatments to keep your repeat clients coming back.

While building your client base and filling your salon may take some time, it pays to be patient and trust your hard work. By consistently maintaining strong client relationships, encouraging clients to join your loyalty program, collecting favorable reviews, improving your salon experience, and highlighting special promotions and discounts, you’ll set yourself apart from the competition.

About DaySmart Salon

DaySmart Salon is cloud-based scheduling and business management software for salons that lets you access your business from anywhere. Say goodbye to scheduling in a separate calendar platform and sending individual text message reminders to each client before their appointments. With industry-specific solutions, DaySmart Salon enables you to easily optimize scheduling, communication, payments, and more in a single place. This software is perfect for salons of all sizes, from independent stylists to enterprise brands. With this trusted software, you get all the tools you need to simplify daily operations, enhance the customer experience, and maximize revenue as your business grows. After trying this all-in-one solution, you’ll wonder how you ever managed your salon without DaySmart Salon.

Enjoy success at your new salon with the best salon software at https://www.daysmart.com/salon/

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